Why Window Cleaning brings life to neighborhoods.
- Reece Souza
- Jun 6, 2024
- 6 min read
"Why" is a great question to ask and a valid one too. Let me propose to you three aspects in which window cleaning can bring life to your neighborhood, becoming a hopeful and effective service in rebuilding whatever ruins we find ourselves in.
Before getting into three short points, I need to get technical and ask the next following questions, what is a neighborhood and what is its purpose? Those questions will provide a sufficient basis in why we should even care about our neighborhoods, let alone labor for one.

First, what is a neighborhood?
I will define a neighborhood as such: A neighborhood is the social context in which individuals and families abide in close proximity where the exercise of communion and expression of culture is at bay. This communion and culture is the ordinary means which flow into and through vibrant and flourishing households, a joyous community, and a safe environment many call home.
Why do I define it as such?
Let me explain, a neighborhood is a cluster of homes within a close proximity--homes filled with individuals, some with families and others as singles. What I mean by close proximity is that they are living, quite literally, next to each other. Strangers get to see a more secluded glimpse of another's life. They get to see our lives away from work and away from friends and family. To an extent it is an intimate opportunity to see the growth of one another through the investment of many years like an aged wine. A neighborhood is where children grow up like olive plants, where couples buy their first home, where there is the loss of loved ones and the birth of beautiful children. So, a good neighborhood will be a neighborhood where there is friendly communion amongst one another, and where there is a culture of life--where kids are running around and playing in the front yard, singing in households, BBQs, garage sales, dogs are being walked, etc. Humans were meant to live in communion with one another, and neighborhoods are that context where it can freely be expressed and encouraged through its culture. A good neighborhood is where there is friendly communion and a culture that expresses the joys of life through the laughter of children, the smell of good food, the melodious songs from the vocals of men and women, etc.
Second, what is the purpose of a neighborhood?
I kind of hinted at it in my first answer, but it is to exercise communion amongst another and to express culture. A neighborhood's goal is to encourage the "fruitful production of our lands, scientific investigation, and aesthetic endeavors" as David Chilton put it. Without these three spheres, a neighborhood will lose its culture and thus will slowly lose its communion. When we live our lives in communion with one another it encourages us to want to be productive with our homes, it encourages us to invest in technology, tools and skills that will make our homes function better, and it will encourage us to cherish the pursuit of beauty in and through our homes. A great analogy is comparing a neighborhood with a human body, fundamentally speaking there are two main structures, the head, and the body. The neighborhood operates in that fashion, where each home, each family and neighbor, have the ability to work individually (their own property for instance) in making the whole neighborhood alive. Everyone has their part to play (like arms and eyes and ears have distinct roles yet it all flows to help one main structure, namely the whole body), and the fruit that each neighbor will reap is the goodness of a peaceful neighborhood (the one previously mentioned). As stated before, but with a twist now, a neighborhood that pursues these three spheres; productivity, tools and/ or businesses with the professional equipment, and a pursuit of aesthetic endeavors, will grow upward in its culture, which will thus grow in its communion. Greater communion with one another will spark in us a desire to grow in culture.
Onto the primary question at hand, why does window cleaning services bring life to neighborhoods?
Three points to make
For the beauty of aesthetic
The welcoming environment it radiates
The time it saves
For the beauty of aesthetic. Yes that is a point and it is indeed the primary point. Remember those three spheres I mentioned? That is what I am encouraging you to look back to. Dirty windows create a dirty environment (common sense, eh?) but it isn't difficult to get rid of. When a window is dirty, the home itself loses its adornment. Every car needs a wash right? Shoes need to be polished right? Everyone needs to shower right? But why? It is due to the pleasure we receive in preserving and enhancing the beauty of our property. The same applies for window cleaning. A culture that cherishes and pursues beautiful endeavors will be a culture that attracts all the other virtues we are looking for in a community--a welcoming environment, hopeful vision for the future, a pursuit of all that is good and beauty, and it itself becomes a gift to the eye, a song to the ear, and a delightful aroma in the air for all to enjoy. The significance of the beauty of aesthetic, if I may put it in a parable, it is like a large fruit tree standing tall in the front yard. Its roots are strong, its leaves dance in the branches, and its fruit abundant, at once it becomes a spectacle to many and for those whom it attracts, they pick a fruit from the tree, and the enjoyment of tasting its sweet fruit sparks within them a desire to plant its seed in their backyard so that they too may sow in hope the peaceful fruit of communion and joy. If we were to walk in an unknown neighborhood and see homes where the windows were filthy, the landscape is overgrown, the window screens all torn apart, we would not want to sit still and admire, but to keep walking.
The welcoming environment it radiates. A window that is cleaned with skill and attentiveness is not merely for itself alone to delight in but it is twofold, it is an appeal to two parties, the homeowner and the neighbors. For what does a cleaned window communicate other than the pleasure of productive labor and the joyous pursue of Beauty? Of course that well-up-to-date home will not only give pleasure to the eyes of their neighbors but it will become an attraction, the kind that isn't annoying but one that kindles a pleasurable goodness. Like an ice-cream to a child, that flavorful sight is sweet down to its taste. As a flower blossoms under the light of the sun, the same will be for the neighbor's pupil--it indeed will unfold with happiness in seeing a neighbor be productive with their home and make it a blessing for others to see. That, my friends, is a welcoming environment for all beloved guests and neighbors to enjoy.
The time it saves. I get it, all this talk on imperatives can seem overwhelming, how can the average spend 8 hours working for the provision of ourselves and/or family, yet use the remaining time after work for friends and/or families, and still have the time to make proper use of my home! That is a concern I believe I can reconcile. First, when you take your business with professional window cleaners, it can usually be done for exterior washing alone, so you won't even need to be there. Why pay for window cleaners though? Another great question. I will pay for a window cleaner because I desire my time with family and friends. However, I also want my windows cleaned, that I may communicate to my neighborhood the crowning honor it is to pursue beauty and goodness--that to me is more desirable than a few bucks. That is the nature of an exchange, a window cleaner cares more about my dollars than the time and labor it takes to clean windows. I care more about my time and labor to pursue enriching relationships with beloved family and friends than my few bucks (what else is money for but for these things?). That is my argument.
To sum it all up, culture and communion is what neighborhoods were built for. Which means there is work to do and plants to sow. There needs to be productive labor (work ethic), scientific investigations (new tools and skills), and aesthetic endeavors (pursuit of beautiful things), that create a culture of genuine, healthy and peaceful communion amongst neighbors. It will take a time, but oh, to look back after a couple years and see that through one house getting windows cleaned regularly, to then the neighborhood getting their windows cleaned, to then being a Christmas carol in the ears of all to delight in and learn to sing the same song as in the beginning.
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